Bayern Boxenstopp is a fictional online retailer specializing in classic BMW OEM-spec replacement and performance parts. This was my senior project as part of the Washburn Transformational Experience (WTE), and Professor Dean Kreuger was my mentor.
This project allowed me to demonstrate my skills in design and the Adobe Suite, while also working with a topic I enjoy. An old BMW E30 was the first car that I owned, and I have acquired several more over the years.
This brand identity is rooted in the culture of D.I.Y. mechanics, Sunday racers, and enthusiasts. The goal was to reflect that culture while also maintaining a professional and corporate image. Whether the customer's goal is to create a racecar or restore a car to its original condition, we are well-equipped to assist them on their journey with a wide range of reliable parts.
This project is a brand identity built from the ground up, starting with research and development and finishing with mockups for packaging and products. Everything, down to the name of this company, I made the decision on. I picked relevant items and products to focus on, as I had just one semester to complete the project.
PRESENTATION SLIDES (VIDEO FORMAT)
This presentation explains the project in depth with visuals. This was used for presenting at WTE day, and is a guide to the project. The video format preserves the animations included in the final presentation, but if you keep scrolling, you can view the presentation at your leisure.
